The Psychology of Buying
The professional salesman cannot hope to sell effectively without a basic understanding of Buying Psychology. In this Module we'll look at a total of 10 Buying Motives - universal reasons why people buy and apply them to everyday situations we ourselves encounter both at home and when selling. Topics include:

• Why Do People Buy?
• 10 Buying Motives
•  How to Maximise The Biggest Buying Motive of All