A sale has to have direction and should be handled logically and fluently by the salesperson. Although unaware of it, all experienced salespeople sell to a structure, and there are new ones being invented all the time. This Module examines the 3 which capture the sales process the best for most products and services. We'll also look at what happens when they're put into practice and how you can stay in control of the sales structure - and not the other way around!

Topics include:

• Introduction
• The Sales Process
• 3 Structures: 'PMCC', 'AIDA' & 'DIPADA'
• How to Make Your Product Desirable